TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the platform disclosed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a full-scale release. This advancement comes amid a rise in AI-generated material, driven by recent content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this output is considered “AI slop”, a phrase for inferior, mass-produced content that is often absurd or bizarre.
Our research shows that a lot of users enjoy content produced via AI tools, including computer-generated images to science explainers, and we intend to provide users the option to increase or decrease of that, depending on their own choices,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its app identified as artificially created. Collectively, over 100 m pieces of content are uploaded to the app each day, making AI-generated material a minor percentage of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI content they view by using the topic control option in the platform and picking “AI-generated content”. Other topics that can already be controlled under the tool include current affairs, style, cosmetics, and dance.
AI Disclosure Rules
The platform’s guidelines require content makers to tag convincing artificially created content, and it bans harmful fake videos of public figures or critical incidents. Any realistic artificial content that is unmarked can be removed under its user guidelines.
Additionally, the service will now add an artificially created watermark to content created with its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This action is designed to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is additionally introducing a $2m educational fund for specialists and institutions to develop learning resources about ethical AI use. This project will assist charitable organizations specializing in teaching coding and technology.
Moderation Strategy
The platform has supported its moderation strategy, during discussion over proposals to cut jobs for a large number of content moderators in the United Kingdom. The company is expected to eliminate a significant number of roles in its content moderation department in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive explained that people-led review would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it has to be seen by staff. The company stated a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to the use of its AI tools.
It is vital to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”
